August 27, 2025
Selena Gomez has once again captured the spotlight with the launch of her new wellness brand, Wondermind Beauty, unveiled on August 26, 2025, at a vibrant Los Angeles event. Vogue reported that the brand, an extension of her mental health platform Wondermind, offers skincare and self-care products designed to promote emotional well-being. The announcement has set social media ablaze, with fans praising the 33-year-old star’s commitment to mental health advocacy.
Wondermind Beauty features a line of eco-friendly serums, candles, and journals, each paired with affirmations inspired by Gomez’s personal journey. The launch event, attended by close friends like Taylor Swift, showcased interactive mindfulness stations, earning rave reviews. Fans on X are thrilled, with one posting, “Selena Gomez’s Wondermind Beauty is everything! Skincare that supports mental health? Genius.” Another wrote, “She’s turning her struggles into something beautiful. So proud of Selena.”
The launch builds on Gomez’s ongoing work with Wondermind, which she co-founded in 2022 to destigmatize mental health conversations. Forbes noted that the brand’s inclusive pricing and sustainable packaging have drawn praise, though some X users questioned the crowded wellness market, with one commenting, “Love Selena, but do we need another skincare line?” Despite the skepticism, the brand’s focus on accessibility has resonated widely.
As Gomez balances her music, acting, and philanthropy, Wondermind Beauty marks a bold new chapter. The launch is already shaping conversations about self-care in 2025. For more on Gomez’s venture and its impact, follow Elle or People.